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The Abbey on Butler @abbeyonbutler

  • Instagram

While coordinating Ace Hotel Pittsburgh and Whitfield's accounts, I decided to take on The Abbey as a freelance gig that was 3 months. The Abbey was not only a restaurant but featured an intimate coffee lounge and cocktail bar.

 

The gothic, dark interior provided a nice contrast with the stark white dinnerware allowing for stunning photos.

 

Although it was short-term, gaining experience as freelancer was a learning curve for sure but it was a challenge I was willing to do.

Things to consider when posting:

  • Natural light is your friend (always)

  • Coffee beverages look better decorated with a design

  • With such a dark space highlighting the focal points the light gives off is attractive

  • Food glossy or shiny looks more appealing  

  • Clean off plates before picture

goal: to start a social presence, create a content strategy for weekly specials, attract mid funnel guests

result: increased in followers and KPI metrics (likes, comments, shares), developed a weekly calendar to promote specials, saw continued success for the restaurant

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