Spiff



While coordinating Ace Hotel Pittsburgh and Whitfield's accounts, I decided to take on The Abbey as a freelance gig that was 3 months. The Abbey was not only a restaurant but featured an intimate coffee lounge and cocktail bar.
The gothic, dark interior provided a nice contrast with the stark white dinnerware allowing for stunning photos.
Although it was short-term, gaining experience as freelancer was a learning curve for sure but it was a challenge I was willing to do.
Things to consider when posting:
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Natural light is your friend (always)
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Coffee beverages look better decorated with a design
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With such a dark space highlighting the focal points the light gives off is attractive
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Food glossy or shiny looks more appealing
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Clean off plates before picture

goal: to start a social presence, create a content strategy for weekly specials, attract mid funnel guests
result: increased in followers and KPI metrics (likes, comments, shares), developed a weekly calendar to promote specials, saw continued success for the restaurant






