Spiff x Lone Star Live x Texas State Fair

Project Overview

Objective: Capture evergreen content showcasing the vibrant spirit, diverse attractions, and unique experiences at the Texas State Fair.

Scope of Work: Immersion in the fair environment to document through high-quality photographs, engaging videos, and compelling written content.

Key Responsibilities:

Visual Documentation: Capture diverse attractions and lively atmosphere.
Video Production: Highlight key events and behind-the-scenes moments.
Interviews and Testimonials: Gather personal stories from fairgoers, vendors, and performers.
Social Media Engagement: Strategically share content for maximum audience engagement.
Collaboration: Work closely with Lone Star Live and Onward Search teams.

Outcome: 5 evergreen assets for Lone Star Live, promoting the fair and future events. Possible to be repurposed the following year.

Timeline: Execution during the Texas State Fair for real-time coverage and timely delivery.

Opportunity: Contribute to promoting one of Texas' iconic events while showcasing content creation and storytelling skills.