DIY University by Sally Beauty

DIY University by Sally Beauty marked a significant milestone in my career journey with the company. Taking on a multifaceted role, I actively contributed to the creation of captivating content, including social media behind-the-scenes and DIY instructional videos focused on hair care, hair color, and nails.

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Originally slated for 40 videos, we successfully produced 33 high-quality pieces. As a co-producer, my dedication to long hours on-set was instrumental in shaping the project's direction. My creative input and strategic guidance were valued, resulting in an impressive +22% increase in subscribers and a total of 54,359 impactful impressions.

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Moreover, this project allowed us to discover and engage new audiences, firmly establishing our presence on the thriving YouTube platform. This accomplishment stands as a testament to my commitment to driving tangible results and making a lasting impact in the ever-evolving world of social media marketing.