DragCon 2022

SITUATION
At DragCon 2022, representing Sally Beauty involved collaborating with Joey Jay, covering the event on Instagram Stories and feed, and maintaining daily duties like promoting the DIY University series.

​

TASK
1. Collaborate with Joey Jay.
2. Cover DragCon on Instagram.
3. Edit and post content on the feed.
4. Maintain professionalism in-person.
5. Balance these with daily duties.

 

ACTION
1. Collaborated closely with Joey Jay.
2. Provided real-time coverage on Instagram Stories.
3. Captured high-quality visuals.
4. Edited content to align with branding.
5. Maintained professionalism.
6. Managed time effectively.

​

RESULT
1. Leveraged Joey Jay's collaboration.
2. Generated excitement on Instagram.
3. Showcased products and booth.
4. Left a positive impression.
5. Maintained regular posting and promotion.

​

CONCLUSION
My strategic approach at DragCon 2022 enhanced Sally Beauty's presence through effective collaboration, comprehensive coverage, brand consistency, and balanced responsibilities. This elevated visibility and engagement, contributing to ongoing promotion and professional growth.