Ace Hotel Pittsburgh
@acehotelpittsburgh

Running a hotel's social media offered a different perspective for me when it came to social strategy. Now I was posting the city of Pittsburgh and marketing to tourists who have little knowledge of this boutique hotel.

At the time it was the largest account I had ever managed with over 10K followers. Looking back now I was so young in the game and it makes me smile to see how far I've come in my career.

The Creative Process

The feed needed balance with stills of the hotel, events, corporate assets, UGC, and the city of Pittsburgh. The copy was simple with personality, little to no emoji's, and no hashtags (at the request from upper management for aesthetic purposes). When editing photos I took, I wanted intense contrast with a grainy and sharp look.

For UGC I looked for happiness and joy in the photos from guests visiting the hotel, whether that was kids jumping on the bed, a moment at a celebration, or an experience in the restaurant.

Ace was a dog-friendly hotel and the feed was not shy with that. We were highlighting dogs so much that even grew the attention of a dog-fluencer (yes, that's a real thing) started coming to the hotel to hangout and have doggy meetups.

We had regular DJ's play at the hotel and I would handle communication with them to ask for a promo picture of them. It's not that we didn't like flyers but we didn't want the feed to feel to wordy.

Things to consider: